Book of Loads
Freight intelligence for brokers who'd rather have the data than the pitch.
Lane analysis, surety basics, FMCSA deep dives, and the things nobody tells you when you're starting a brokerage. Written from inside the industry by someone who's driven the trucks and reads the data nightly.
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The Biggest Carriers You've Never Heard Of Aren't Trucking Companies
Sort the FMCSA fleet-growth winners 2022–2026 and the top is dominated by equipment rental, waste, ag distribution, and big-tech logistics — not household-name carriers. HERC Rentals added 7,600 trucks. J.B. Hunt was flat.
81% of the Brokers Who Boomed During COVID Are Gone
Cohort survival analysis of every FMCSA broker authority granted 2014–2022. The 2021 entrants had a 19% survival rate. The 2014 entrants had 77%. The boom killed brokers, not carriers — and the total count obscures the meat grinder underneath.
Truckers Hate NY, NJ, and Boston. They Aren't on the FMCSA Map.
Boston isn't in the top-50 FMCSA freight-forwarder cities. NYC isn't top-10. Texas has four times the brokers of New York with the same population. Either freight is wildly misallocated, or the data measures something different than what most readers assume.
Most freight-tech tools are built by people who've never sat in a truck.
Book of Loads is what happens when you flip that — someone who has driven the lanes also reads the FMCSA filings nightly. The result is writing that respects how hard this work is and gets the details right.
Read the editor's note →